Friday Mar 05, 2010

Ippudo NYC: A Noodle Bar in the East Village

ippudo-nyc 

If you missed the great East Village Manhattan Ramen Wars of the late aught years, well... you were probably doing something more important than eating hot noodles every night. But you should know that the battles were epic, as noodle bar after noodle bar would open, challenging and knocking down the old stalwarts, a new "best ramen in town" crowned so often it made your head spin. Then the cultishly adored Japanese heavyweight Ippudo NYC came to town, opening its wooden-planked doors on a previously dreary stretch of Fourth Avenue in New York City, and the game was over.  

ippudo-ny

Sure, you can eat an excellent bowl of ramen at Momofuku Noodle Bar in NYC (the pork, both belly and shoulder, submerged herein, is still the class of the city), and some decent late-night slurping can always be had at any of the Ramen Setagayas in the area (they throw in a sublime "salt taste egg"). But if you're craving a big, steaming bowl of truly transcendent ramen, Ippudo NYC is the only way to go. The noodles at Ippudo NYC are perfect every time--chewy, with snap, and a rich eggy taste--but it's the tonkotsu broth that lifts a bowl of Ippudo ramen above all the rest. Seriously, the depth of this porky, smoky, fatty liquid is astounding. We usually get the Shiromaru Hakata Classic, which comes with pork, hard boiled egg, pickled ginger and, of course, plenty of noodles, but we've tried them all at this New York City noodle bar--the Akamura Modern (with garlicky "special sauce"), the Shoyu Ramen (with soy), the Kogashi Miso (with miso)--and have never been anything less than head-over-heels. 

ippudo-nyc-menu

There's lots more on the Ippudo NYC menu, too, though it tends to be slightly hit or miss. Our lesson learned? The more traditional, and simpler, a dish sounds, the better it's likely to be. Thus the Hirata Chicken Wings with black pepper sauce, the Steamed Buns with pork, the deep fried Agedashi Tofu? All good. The octopus, shrimp and yam in a plum ponzu jellied layer sauce? Less so. The room itself is bigger than you expect and a total party, from the always-packed Ippudo NYC bar area up front (the prime-time wait for a table is at least an hour) to the communal tables and banquettes in the highly-designed, wrap around dining room(s) in the back. The music is loud, the crowd is young, the kitchen is open, and the team of chefs celebrate your entrance with a boisterous group greeting in Japanese. Corny, sure, but it always makes us feel welcome.   

ippudo-nyc-manhattan

Ippudo NYC Details 

Ippudo NYC is located on Fourth Avenue between 9th and 10th Streets in the East Village.  Ippudo NYC hours are 11:00 a.m. until 12:00 midnight, Monday through Friday; until 1:00 a.m. on Saturday, and until 11:00 p.m. on Sunday. To view the menu, visit the Ippudo NYC website.     



Comments:

I've been coming here for ramen, since I moved to NY 2 years ago; but yesterday, I abruptly left when management decided to slap me with a surcharge of $4/person for eating a cupcake. No one gave me a warning, but they automatically added the ridiculous surcharge to my tab. I went late in the PM, & didn't have to wait for a table, but things were EXTREMELY SLOW in the kitchen. I mean, come on, it should take 5 minutes to bring out a bowl of ramen. I was STARVING & the only thing to stave off my hunger were my cupcakes from Butter Lane. I asked if, instead, I could order an appetizer or drinks, but they didn't even give me the option. Moreover, I think it's annoying when this "policy" wasn't listed anywhere on the menu. The manager on duty said management is allowed to do whatever they please, but shouldn't they, instead, try to please the customers? Afterall, you are paying $15 for a bowl of peasant food. So fellow ramen enthusiasts, beware!

Posted by j on June 29, 2010 at 01:40 PM EDT #

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